Johnny Diablo Zukle, 52, founder of Casa Diablo and Dusk ‘Til Dawn: Casa Diabo 2: It was 1985, and I was 21 years old. I see this guy on TV named Dr. John McDougall. He’s talking about how animal products can basically kill you. He’s saying government is part of a big conspiracy, that we’re all being scammed, that if you look at the food pyramid it’s all about meat and dairy, but it’s printed by the National Dairy Council. I like a good conspiracy theory, so I started doing research. And I realized that if I don’t eat animal products, wear clothes made from animals, or use products tested on animals, I can eliminate so much suffering in the world. So I went from flesh eater to vegan. When I told my mom, she goes, “Oh son, don’t become a fanatic.” Well, too late!