Ella Jane Brookbanks revealed that she had discovered she was sitting on a cash cat and dog, and proudly announced that breeding her pets had given her extra pocket money and made the difference between affording Habitat furniture and flatpack Ikea.

It was obviously a howling error of judgment, but the magazine seemed to hope that things would calm down if it just carried on as if nothing had happened. Anti-puppy farming pressure group Pup Aidthought the article was remarkable. It awarded Grazia an accolade no magazine ever wants: it tweeted that it was “one of the most damaging articles for animal welfare ever written”.